When we received this submission the other day, we weren't exactly chomping at the bit to view the latest campaign on rental reimbursement from car rental giant (and STL-Headquarted) Enterprise. Which is exactly why we were caught so off-guard by one of the best commercials we've seen this year. From knowing exactly nothing about what the term rental-reimbursement means to laughing loudly enough to rouse co-workers and *actually* click the link leading to the website - in this day and age, you cannot ask for a more effective result.
If you're still not sold on wanting to watch this spot, let the numbers do the talking: 1.5 Million views in under a month. That's pretty intense for a sub-campaign from a car rental company.
Enterprise Rent-A-Car wanted to create some content to help their insurance partners promote an inexpensive bit of coverage called Rental Reimbursement. The problem is that most policyholders don’t think they need the coverage because they assume they will make do with a family member’s car for a few days. However, the harsh reality is that the average repair after a collision is 13 days. And that’s a long time to spend in the wrong car. We created this video, along with a microsite (my13days.com) to bring that reality to life, and encourage people to call their agents and add the coverage.
By the way, we've been told by Coolfire that everything was shot locally in St. Louis.
Check out the microsite here.
Kay Cochran – Creative Director/Writer
Peter Rodick – Art Director
Michael McCormick – Executive Creative Director
Dugan O'Neal – Director
Kevin Johnson – Editor, Coolfire
Brent Johnson – Audio, Coolfire
Joe Cygan – Producer, Coolfire
Production Company – Coolfire Media
Katie Orzel – Art Director
Rachel Barbieri – Account Director, RT
Marianne Daniels – Producer, RT
Josh Hogan – VP Digital, Executive Digital Producer, RT