From coffee beans to charcoal, Atomicdust is flexing their packaging design muscle no matter what type of product gets thrown at them. Everything they work on lately seems to have that element of 'fun design' that young, idealistic designers hope to incorporate into their work at some point in their careers.
Atomicdust keeps representing this visual idealism along with clever copywriting and savvy execution that seems to have clients (and us) coming back for more. Well done guys. Wellll donnneee... (do we need to spell out the bbq pun here?)
From their blog:
Taking inspiration from screen-printed posters, we designed big, bold illustrations that honor the power and purity of the product. Rather than coating the entire bag in ink, we let the natural kraft paper bag color show through as a nod to Rockwood’s commitment to “real.” The bag is recyclable, and printed using soy-based inks that won’t produce harmful fumes if burned.