South Grand Branding
Just happened upon this blog post this morning and saw that South Grand (one of our many beloved neighborhoods) is due for a rebrand. Now, we're not sure who's behind these but we can't really say they capture any of the history, culture or attitude behind the South Grand neighborhood and that the typography is simply missing the mark.
Not trying to call anyone out or bash anyone's work but rebranding parts of a city that we all live/work in is a serious task and something that should be approached with some more thought. What do you think?
Facebook page on South Grand options.