By thesaintlouisegotist / /
Mike Cessario, a former creative director at Netflix, initially developed Liquid Death to appeal to the straight-edge punk crowd that abstains from alcohol and drugs. He wondered why health products had to play by boring, established rules and wanted to create a brand that had teeth and a twist. Despite the name, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. ‘Cause nothing’s better than water at murdering your thirst.