Online Recommendations in Real Life

 

By lauradud84 / /

Who run the world? Collaborative filtering recommender algorithms. Also known as ‘Customers who bought this item also bought…’ suggestions. They’ve become ubiquitous in the online world, determining what we look at, buy and like.

Perhaps you’re worried that as your life moves online and Alexa moves into your living room, your decisions are essentially being made for you. Perhaps you’re worried you live in a bubble. Perhaps you’ve never thought about it.

Hopefully, you are now. Which was the point of putting these giant signs up in locations around New Zealand.

Created by Scott Kelly and Ben Polkinghorne.