“Flip The Script” – @Toyota C-HR Campaign by @CoolfireStudios & @Burrell_Comm


By lauradud84 / / New work from Coolfire and director Cody Stokes. We’re digging the positive energy, catchy soundtrack and concepts behind the spots. We recently collaborated with our friends from Burrell Communications on a new campaign for Toyota and their new cross-over vehicle, the C-HR. The idea behind the campaign was to show that Toyota has flipped the script on what a crossover looks like and drives likes. So, these spots introduced consumers to the all-new Toyota C-HR with little mischievous adventures, “flipping the script” on mundane things you normally do in your car. Shot in Los Angeles, the “Flip The Script” campaign was produced entirely by Coolfire Studios and directed by Cody Stokes. We also ate 22 In-N-Out burgers in the course of the week – a new Coolfire record.