A Discussion with @Cardinals CMO Dan Farrell – @ATCSeries


By lauradud84 / / The first 5 1/2 minutes of this piece are somewhat interesting. Then IBM hits you with the “soft sell” in the final two minutes. Beware, the jargon is thick. St. Louis Cardinals. You may recognize the name from decades of success, but the team’s excellence extends well beyond the foul lines. Leading the charge for the franchise is Dan Farrell, who prides himself on going toe to toe with the biggest teams in the league.