GROUP360 Worldwide Changes Name to @WeAreAlexander


By lauradud84 / / There’s a lot of marketing speak in their press release (for ex. “This evolution recognizes the changing needs of global consumer products companies seeking truly integrated brand solutions and signals broader transformational changes the company has made to realign itself for international growth.”) but ultimately, it seems it was just time for a change from the hyper-generic GROUP360 to an agency name with a little more personality. Our contact at WAA restated the above line plainly enough, “Our rebrand to WAA is a signal of a broader transformational changes that we’ve made as company to help our global clients be more successful.” Who, what, why is Alexander? Glad you asked. The company’s new name is inspired by three people who have made an everlasting impact on the world in the areas of creativity, innovation and leadership: – French writer Alexandre Dumas, whose works including “The Three Musketeers” have been translated into nearly 100 languages: Remarkable creativity has the power to erase borders and transcend time. – Scientist and inventor Alexander Graham Bell, who became a catalyst for global revolution: When dreams and true conviction collide, powerful innovation is born. – Successful leader Alexander the Great, whose innovative leadership and enduring vision ensured success: A clear vision, paired with an unwavering will to succeed, achieves victory.

  1. Anonymous December 14, 2016

    Yeah.. that's no pretentious at.. all..

  2. Anonymous December 15, 2016

    What a joke! To name your company by being inspired by the three mentioned, I really don't see that as being possible. The leadership in place does not equate to the vision of these great people. This company is a production company at best. Their business model is to sell themselves to procurement based on price and not strategy and creative.

  3. Nick B. December 15, 2016

    Promise me there will be a video with multiple close ups of employees…slowly zooming in…"I’m Alexander”…"I’M Alexander”...”I’m Alexander”…[until they overlap] …I’m”...“I’M”...“I” … ”WE. – ARE.ALEXANDER." … Logo. Fade to Black.

  4. Anonymous December 15, 2016

    This is about as authentic as Colin Farrell playing Alexander in that 2004 classic movie

  5. Anonymous December 15, 2016

    Hey guys, it's Anonymous. Really sorry about my negative posts. I was totally out of line and I won't let it happen again.

  6. Anonymous December 16, 2016

    Hey guys, it's Anonymous again. Really sorry for my apology, I have a Jekyll and Hyde personality, just like the company mentioned in this post.