By lauradud84 / / There’s a lot of marketing speak in their press release (for ex. “This evolution recognizes the changing needs of global consumer products companies seeking truly integrated brand solutions and signals broader transformational changes the company has made to realign itself for international growth.”) but ultimately, it seems it was just time for a change from the hyper-generic GROUP360 to an agency name with a little more personality. Our contact at WAA restated the above line plainly enough, “Our rebrand to WAA is a signal of a broader transformational changes that we’ve made as company to help our global clients be more successful.” Who, what, why is Alexander? Glad you asked. The company’s new name is inspired by three people who have made an everlasting impact on the world in the areas of creativity, innovation and leadership: – French writer Alexandre Dumas, whose works including “The Three Musketeers” have been translated into nearly 100 languages: Remarkable creativity has the power to erase borders and transcend time. – Scientist and inventor Alexander Graham Bell, who became a catalyst for global revolution: When dreams and true conviction collide, powerful innovation is born. – Successful leader Alexander the Great, whose innovative leadership and enduring vision ensured success: A clear vision, paired with an unwavering will to succeed, achieves victory.
nice & good[Read More]
This is hilarious. Now I'm itching for some of that delicious clementine's ice cream.[Read More]
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Feel free to submit your own writings and opinions.[Read More]