The Most Interesting Man Gets a Wingwoman – @DosEquis


By lauradud84 / /

In September, Dos Equis introduced the rebooted version of The Most Interesting Man in the World — a younger, more active version of Jonathan Goldsmith, the septuagenarian who had embodied the character for a decade. The first full-length ad featuring his replacement, 41-year-old Augustin Legrand, has officially debuted. The 45-second spot from Havas Worldwide pairs the Man with a Woman, often his equal in his eclectic pursuits — though unlike him, she doesn’t speak. Dos Equis also amended one of the campaign’s signature taglines, from “Stay Thirsty, My Friends,” to “Stay Thirsty, Mis Amigos.”

Does it feel like this campaign is starting to veer off the tracks for anyone else?