How People in Other Industries React to Spec Work #SayNoToSpec – @ZuluAlphaKilo


By lauradud84 / / Toronto agency Zulu Alpha Kilo made this video for Strategy magazine’s annual Agency of the Year event using hidden cameras and real people not actors (perhaps). In practice, the agency puts their money where its mouth is. They haven’t pitched using creative spec work in 5 years. Which means their incumbent clients aren’t paying for them to pitch for new clients. That seems fair right?