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  • Hey Kids, Murder Your Thirst with Liquid Death

    by thesaintlouisegotist / May 9, 2019 /

    Mike Cessario, a former creative director at Netflix, initially developed Liquid Death to appeal to the straight-edge punk crowd that abstains from alcohol and drugs. He wondered why health products had to play by boring, established rules and wanted to create a brand that had tee[Read More]

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  • The Science of Naming Products

    by thesaintlouisegotist / February 7, 2019 /

    Shitty video production yet valuable content.

    https://youtu.be/typCWRPRmGE

    [Read More]

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  • World’s Worst RFP – @ZuluAlphaKilo #SmarterPitch

    by thesaintlouisegotist / November 8, 2018 /

    From the people who brought you #SayNoToSpec...

    https://www.youtube.com/watch?v=WB-KUB35_CM

    [Read More]

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  • ‘Clementina’ Highlights @ClementinesSTL Ice Cream Truck in Over-The-Top Maker Film Fashion – Polyphony Films

    by Egotist / October 9, 2018 /

    https://vimeo.com/278064388

    Here's a clever concept that caught us off guard at first – spoofing maker films to promote Clementine's ice cream truck. Thanks to Brett Crow of the soon-to-be launched Polyphony Films for giving a detailed look into the spot.

    This is a production we (Polyphony Films, branding, website, etc. still being put together in the coming weeks) produced locallyWe partnered with BYK Digital Marketing to push this through social channels. We are a smal[Read More]

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  • Beer Works: @HLKAgency Creates Agency-Themed Beers for #InternationalBeerDay

    by Egotist / August 3, 2018 /

    In many ways, beer is the creative fuel of the modern advertising industry. To celebrate our favorite libation and to commemorate International Beer Day (today), our creative team at HLK crafted beer labels that combine our deep love of beer with agency tropes that we all can relate to. (e.g., Looming Deadline; Has This Ben Proofed? Pilsner; Scope Creeper Double IPA)

    The result? Nine hypothetical beers that we’d be happy to crack open at the end of a long day of unfilte[Read More]

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  • The World’s Most Boring Billboard

    by thesaintlouisegotist / June 21, 2018 /

    Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. But twelve years’ worth of protection sounds almost too good to be true. Their mission was to prove the statement true. So they created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden to put it to the test where everyone could see. 

    [Read More]

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The Case for Slow Design: Make Art, Not Products – by Jesse Weaver

by The Denver Egotist / January 11, 2019

Facebook Algorithm Changes and What That Means for Your Organization

by Egotist / January 31, 2018

Creativity in Advertising Isn’t Dead, It’s in Data

by Egotist / August 2, 2017

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Recent Comments

dottv / Call for @STLDesignWeek Sticker Designs – Due Friday 9/28

nice & good...[Read More]

Rob Hamilton / ‘Clementina’ Highlights @ClementinesSTL Ice Cream Truck in Over-The-Top Maker Film Fashion – Polyphony Films

This is hilarious. Now I'm itching for some of that delicious clementine's ice cream....[Read More]

Salami Choppa / Beer Works: @HLKAgency Creates Agency-Themed Beers for #InternationalBeerDay

Incredible job on celebrating a minor "day". Y'all should do this for a real brewery....[Read More]

Margo Tunafish / Behind the Mac

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