Huggies: Welcome to the World, Baby
by The Denver Egotist / February 9, 2021 /
We saw it in the big game. Here's a juicier cut that packs in even more cuteness.
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Hey Kids, Murder Your Thirst with Liquid Death
by thesaintlouisegotist / May 9, 2019 /
Mike Cessario, a former creative director at Netflix, initially developed Liquid Death to appeal to the straight-edge punk crowd that abstains from alcohol and drugs. He wondered why health products had to play by boring, established rules and wanted to create a brand that had tee[Read More]
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The Science of Naming Products
by thesaintlouisegotist / February 7, 2019 /
Shitty video production yet valuable content.
https://youtu.be/typCWRPRmGE
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World’s Worst RFP – @ZuluAlphaKilo #SmarterPitch
by thesaintlouisegotist / November 8, 2018 /
From the people who brought you #SayNoToSpec...
https://www.youtube.com/watch?v=WB-KUB35_CM
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‘Clementina’ Highlights @ClementinesSTL Ice Cream Truck in Over-The-Top Maker Film Fashion – Polyphony Films
by Egotist / October 9, 2018 /
https://vimeo.com/278064388
Here's a clever concept that caught us off guard at first – spoofing maker films to promote Clementine's ice cream truck. Thanks to Brett Crow of the soon-to-be launched Polyphony Films for giving a detailed look into the spot.
This is a production we (Polyphony Films, branding, website, etc. still being put together in the coming weeks) produced locallyWe partnered with BYK Digital Marketing to push this through social channels. We are a smal[Read More]
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Beer Works: @HLKAgency Creates Agency-Themed Beers for #InternationalBeerDay
by Egotist / August 3, 2018 /
In many ways, beer is the creative fuel of the modern advertising industry. To celebrate our favorite libation and to commemorate International Beer Day (today), our creative team at HLK crafted beer labels that combine our deep love of beer with agency tropes that we all can relate to. (e.g., Looming Deadline; Has This Ben Proofed? Pilsner; Scope Creeper Double IPA)
The result? Nine hypothetical beers that we’d be happy to crack open at the end of a long day of unfilte[Read More]
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The World’s Most Boring Billboard
by thesaintlouisegotist / June 21, 2018 /
Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. But twelve years’ worth of protection sounds almost too good to be true. Their mission was to prove the statement true. So they created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden to put it to the test where everyone could see.
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