Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in the industry, rather than just taking its dollar once in a while.
Any Blazing Saddles fan should know that reference. As the townspeople attempt to make a duplicate of Rock Ridge in one night, Reverend Johnson says, “Do we have the strength to pull off this mighty task in one night...or are we just jerking off?”
That phrase has been running round and round in my head for the last few months, and it happens every time I see an ad filled with hyperbole and platitudes.
As you can imagine, I’m hearing that phrase a lot.
People always ask me why I made the switch from marketing to writing code.
Often, when it’s coming from a Marketer, the question is posed with an obvious tone of incredulousness. Like why in the hell would I want to spend my days looking at that horrible black screen, tucked away in a dark room, just a hair’s breadth away from turning into Gollum. The fear and loathing is unmistakable. And then sometimes, when the question is posed by a Coder, there[Read More]
If a brief landed on your desk tomorrow with the problem, “fix the economy,” what would you do?
It’s an interesting question for an ad agency to try and solve. What could an industry built on unfettered consumerism do to help fix capitalism? Does advertising have a responsibility in improving the economy around the world? And not in the “we help sell more shit to boost the economy” way, because insane levels of debt-driven consumption from the last thirty years have put a st[Read More]
The below painting of a cat as Napoleon Bonaparte helped me get my startup team acquired, become a partner at MetaLab, and meet Jon to start Need/Want together (which produces SmartBedding, Mod No[Read More]
An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck.
As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to thesaurus.com, but lately I’ve noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog.