What I Learned This Year 2012 #20: Annie Castellano

By Egotist / /

Observations and unsolicited advice based on what I’ve learned in the last 12-ish months.

Don’t Jump to Proportions!
Inadvertent metaphor-mixing is rampant in the ad business, and I suspect in conference rooms across the nation. This is next-level shit for jargon-spewers everywhere. Following are quotations from meetings I’ve been in personally:

“Let’s put a stake in the sand you guys.”

“We need to move the dime.”

“This is gonna blow their socks out of the water!”

Work out at lunch. Put it in your calendar and do it. Even if it’s just a quick walk. A little treadmill time is better for you, your co-workers and your clients than another hour in that office with Turkey Tom, Thinny Chips and a Diet Coke.

Step away from the Outlook. We all know that emailing is no substitute for face-to-face conversations, yet we continue to sit at our keyboards and email the person two cubes over. It’s absurd and (ironically) it makes us less accountable. Sure, your ass is covered. But did you actually accomplish anything?

The person who talks most in the meeting feels best about how the meeting went. So shut your mouth.

I’ll take an influencer over a leader any day of the week. There’s a difference. And we need to get things done.

Amazon Prime is the best thing to happen to shoppers since self-checkout.

St. Louis is our opportunity and our responsibility. We all need to invest our time, talent and money to make this a place people want to work and live and visit. There’s a lot of good stuff happening. Let’s quit complaining and get involved.

There are few things in life more valuable than perspective. Be disciplined about looking at matters from other peoples’ points of view in addition to your own. There’s a whole lot more to see that way.

Your time is precious, so spend it wisely and don’t be ashamed to outsource things that don’t add to your/your family’s quality of life. And if you need help justifying the expense, give me a shout. I’ve gotten good at rationalizing. Ever heard of Doody Calls? I’d rather spend $60/month on that than on a thrice-weekly Starbucks habit. Am I right or am I right?!

Appreciate. There are a lot of good things happening in your life. Choose to focus on those things, especially when times are tough.

Have the courage to care about something. Apathy is for assholes.

Work hard and be nice to people. It’s not rocket surgery.

  1. sally January 2, 2013

    love your discoveries and your perspective Annie!

  2. karenphilip January 2, 2013

    Nicely put, Annie! Totally with you on the outsourcing... I'm just tipping the ice on that front.

  3. Annie Babe January 2, 2013

    Thanks friends!

  4. lynda January 3, 2013

    Mixed metaphors cracked me up. Also, I just realized there are only three females in this whole series (so far anyway). Where are all the ladies?