Facebook Algorithm Changes and What That Means for Your Organization

by / January 31, 2018 /

Recently, Facebook announced changes to its news feed algorithm to focus on “meaningful interactions” between your friends, family and groups. Facebook will try to predict which posts are sparking meaningful conversations, prioritizing those posts in your news feed so that, as Mark Zuckerberg put it, “the time we all spend on Facebook is time well spent.”

This change means Facebook users will see less public c[Read More]

Creativity in Advertising Isn’t Dead, It’s in Data

by / August 2, 2017 /

Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant.

In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed over recent years, that of giant strategic consultancies like Deloitte and Accenture, and even McKinsey, acquiring various types of creative shops. Usually they[Read More]

Why I Do Portfolio Reviews

by / April 24, 2017 /

With Portfolio Review night coming up on Tuesday, I can’t help but remember the first time I showed my design work in a job interview.

It was an in-house designer position at a local software retail company, Software Plus. I was excited personally because this was the place I would go and buy video games for my PC. Needless to say, this was long time ago.

I showed up in a suit and had a black plastic binder filled with color print-outs of bad anime-style video game art (whic[Read More]

To Those Who Have Pitched and Lost

by / March 15, 2017 /

I’m in a fug. I’m sluggish. I’m agitated. I’m like a lovelorn teenager who’s just been dumped.

Yes, I’m in the midst of that pitch-loss after-glow. Can I get some compassionate leave? It’s hard to shake. There’s no easy way out of it. Unless the client changes their mind, which they never do. Except that time when they did. Unfortunately, that time we were the initial winners and the top guy decided to give it to his mate’s agency after all.

Fastest ac[Read More]

On Behalf of Offline Community

by / November 3, 2016 /

There’s a blurb on theegotistnetwork.com—this site's parent site urges the ambitious to start their own civic Egotist sites as a means of supplemental income—under the icon with one genderless pictogram representing loneliness and two genderless pictograms representing community that states,

“Create Community: Because of their convenience and 24/7 accessibility, online communities have replaced the creative-club get-togethers of old. This is where people come together.”

[Read More]

“Creative” is Not An Adjective (A Public Service Announcement for CDs)

by / September 20, 2016 /

Creative Directors, please, for the love of God, do not, I repeat, DO NOT, tell your copywriters to pen something more “creative.” It doesn’t help you – or me. And it does absolutely nothing for the client.

When I hear the word “creative” I envision an out-of-touch, in-house middle manager who would never admit that he himself doesn’t really understand the word and uses it as a way to say, “just make some shit up.”

Vagueness, by definition, is unfocused and i[Read More]