Coca-Cola: Unlock the 007 in You - Branded Faux-Reality Spot

October 23rd, 2012 / Comments (1)

We love that people are arguing as to if this spot is real or not. It's obviously real in the fact that it happened - but if you think it's coincidence that five attractive representations of the James Bond target market just happened to know what to do in these impressively orchestrated situations, we've got some other things to sell to you as well.

The spot is fun and it does get the message across. So how important is it that they are 100% real? We're guessing not very much.

Comments

They pitched the experiential idea and got shot down because of location logistics, insurance and permits. So they turned it into a spot instead.

Also, everyone is far too attractive and unlogo'd.

James Cmpabell (not verified)
October 25th, 2012, 3:43pm

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