Nike - My Time is Now: Interactive Video - @WeidenKennedy & The Mill
Nike again sets a new precedent with a 3 min long soccer (or football) commercial that leads to an interactive version at the end. In the interactive version, you can click on individual players that will either lead to a vignette or a freeze frame anecdote about what it takes to play professional soccer. It's basically like freezing a scene in bullet time and using your cursor to play around. Pretty damn amazing.
View the Interactive Version.