Sony Xperia: Mind of Imagination - Wes Anderson

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Wes continues to go commercial for big brands. We really like this spot even though it seems like a losing battle to develop new smartphones in this day and age.

This behind-the-scenes montage is equally delightful and inspiring to us in the idea that advertising can (still?) capture the spark of a child's imagination - even while trying to sell us smartphones.


Oh boy... The interactive breathing generation of 2030.
The voice in the animation sounds like Marcel[the snail ofcourse!]

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