#TwitterBird Gets a Refresh
Announced just moments ago, the twitter bird that we've all become very familiar with has gone thru a bit of a metamorphosis. Gone are the looney tunes pompadour, the horizontal flying pattern and overall wispy features. Now we have a more sleek and stylized bird, angled upwards and more symbol-oriented (less cartoony illustration).
Doug Bowman, Creative Director for Twitter says this:
From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
Here's a brief brand video that displays the circles concept a little more: