NEWS
Did the Chevrolet "Then & Now" Ad Last Night Rip Off Dear Photograph?
We've had some interesting chatter over the Egotist Network this morning about the new Chevy ad that aired during the World Series last night. It's a beautiful ad celebrating Chevy's 100th anniversary, but has received immediate criticism for "ripping off" the blog Dear Photograph, which became popular on the internet this past summer. But then is Dear Photograph really that original? Sites like this and this also use the same idea. What do you think? Is everything a remix? Is there a right way for artists to steal? We'd love to hear your thoughts on this.
Comments
Thought the same thing when I saw this last night. I don't know whether I'm more sad that the agency sold this idea or that the client paid for it. I could also play Devil's advocate and argue that there are no original ideas, just different executions and combinations.
To those unfamiliar with the website, I'm sure it was touching, but I felt slighted as this looked a bit like taking a solid idea on an established website and injecting a brand into it in a TV execution... it lacked a voice of its own.
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