Kuhl/Swaine Wins @StLouisBlues Account, Updates Splash Page
Kuhl/Swaine showed their second sign of life this week by updating their award-winning splash page with a St. Louis Blues stamp announcing (apparently) that they are now the AOR for the St. Louis Blues. We haven't heard or seen much from them since they initially launched a splash page earlier this year with a nod to agencies of the 90's by only posting their telephone number (no fax?).
From an article we could only find on LinkedIn:
Fresh off the heels of a 109 point season (2nd overall in NHL), a Central Division Title and the introduction of new, local ownership, the St. Louis Blues have hired local advertising agency Kuhl/Swaine as their official agency of record.
“There’s such a rich history and bright future with this franchise, and we’re really looking forward to telling the city of St. Louis that story,” agency co-owner Dave Kuhl stated.
Kuhl/Swaine will be crafting television, radio, print and out-of-home messaging to remind new and old hockey fans alike that the Blues are back to their proud tradition of winning.
“We're celebrating the confluence of two of our greatest passions - creating breakthrough advertising and St. Louis Blues Hockey. This might explain all the spontaneous cries of ‘Let’s Go Blues!’ around the office. It's like the playoffs down here,” noted fellow co-owner and Creative Director, Dave Swaine.
While Kuhl/Swaine is just now celebrating its first year of operations, the agency has seen significant growth since moving into their offices at 1016 Mississippi Ave. The agency carries a ten-year client relationship with Bass Pro Shops and their in-store brands, and does work for local and national clients including Klipsch Speakers, Brine Lacrosse, Repel Insect Repellant, LDI Pharmacy Services, Ardent Outdoors, GE Capital, Bertucci Field Watches and more.
We're especially loving the start of that last paragraph - what other first year agency has a ten year client relationship? We know, we know. It's just funny.
Well, congratulations you secretive Kuhl/Swainians you. Here's to hoping that the NHL finds it's way out of lockout so that you can flex your creative prowess on the local sports franchise with the historically worst marketing ever. Anything has got to be better than this.