Studio @Metagramme Launches New Site
Metagramme recently came out of the corner swinging in their second round of website redesign this year (first round) and to very positive effect. It's apparent that lead designer/principal Matt Steel has been undergoing a metamorphosis throughout the year in discovering what kind of work & life balance he should be aiming for everyday and implementing that in the ethos and content, which are in abundant doses on the new site.
This past winter, I realized that the business I had was not the business I wanted. We were chameleons, blending into the scenery. This was not only unfair to ourselves, but to our clients as well.
So I decided to do something about it, to change everything from the inside out and uncover what makes Metagramme unique. I went back to the drawing board, hired a business coach to guide me, and focused on repositioning and creating a strong mission for my company. A mission that aligns with my passion. A mission that attracts the kind of clients I want to serve.
As a lifelong bookworm and lover of typography it was only natural to realize that Metagramme exists to give beautiful content the visibility it deserves. But good content needs more than visibility. It needs to be made magnetic. It has to draw people in and hold their attention. That's the direction we are taking with the new Metagramme. We will support thought leaders, entrepreneurs, publishers, and the arts.
Our new identity and content strategy is focused on things that are meaningful to our clients, rather than the old standby approach of hiding one's expertise behind pretty project images. We wanted our personalities and sense of humor to shine through. It was important for the new Metagramme to not just be beautiful, but friendly and inviting – maybe a little quirky – as well.
As always, Metagramme provides us with some solid work and thoughts in a well-executed new site that pays attention to every detail; for ex. we love the minimizing of the logo and navigation when you scroll down. We'll always be a big fan of the smaller studios in this city and Metagramme's new site doesn't make even one misstep to disappoint our fandom a bit.