The St. Louis Agency Digital Marketing Shootout - @NogginDigital

I'll give this attempt a D-.

An infographic is all about speed. You should be able to understand it in a few seconds. Unless you have a background in seo this doesn't mean much to the casual observer.

This is also a blatant piece of linkbait. Look at the URL "st-louis-digital-marketing" are the first keywords in the URL when you jump to their site. I wonder what they want this page to rank for?

This is the kind of obvious cry for ranking-help that clogs up the internet. The world has enough bush-league search going on. Be part of the solution ...

Also, Noggin should understand that a part of good seo is having unique title tags. Noggin seems to be optimizing for "digital marketing consultants" and that's it.

Noggin also has less than ten external links to their site.

As a digital agency in a small town like STL, you should practice what you preach when you critique other agencies.

Sour grapes from a SEO competitor?

"An infographic is all about speed. You should be able to understand it in a few seconds."

Apparently you haven't seen many infographics:
http://www.coolinfographics.com/

"Unless you have a background in seo this doesn't mean much to the casual observer."

I guess you didn't notice the infographic has a short description next to each section AND links to even more info.

Noggin is doing exactly what any good SEO preaches - creating interesting, useful, and relevant content while working to build inbound links. This is not junk SEO or blackhat.

"clogs up the internet?"

Give me a break.

Reference to a website that shows infographics, especially one called Cool Infographics, does nothing to refute the original point. I'm not agreeing or disagreeing with the original but pointing out the flawed logic in the refutation.

I do agree that the "clogs up the internet" line is unnecessarily dramatic.

I would also like to see people login or provide their name before they comment. It's the sporting thing to do.

"I would also like to see people login or provide their name before they comment. It's the sporting thing to do."

Patrick Keefe
October 12th, 2012, 10:51am

Bravo, Patrick. The world would be a better, less bitter, slightly less angrily honest, but at least more genuine place if everyone adhered to this philosophy on the worldwide-spanning web. Anonymity is for wimps.

(That really was me.)

Account created. Practice what you speak.

And if an anonymous poster gets all pissy, can we all agree not to dignify that comment with an equally anonymous, equally pissy response?

On the other hand, the moderators of this website do foster a culture of anonymity and pissiness, so never mind, I guess.

As we continue to run this site (going on 2+ years now) we've been making an effort to subdue our own pissiness, unless something is obviously in need of being called out. We wanted to set the tone of constructive criticism that benefits the entire community's collective taste, even if we've made some faux pas's along the way.

We're glad that you all have taken over in critically examining what we've brought to the stage and letting us maintain a more neutral stance, while keeping in mind that 'neutral' doesn't mean 'neutered', stupidly-100%-positive news like AdSaint.

We definitely agree with less anonymous commenting, but we also realize that this seems ridiculous to some of you. It may sound like trite bullshit, but our focus really is on the community and celebrating good work while not turning a blind eye to bad work. And, of course, making you aware of any parties where there will be free booze. The focus is on the community and what's going on, not us.

We harbor zero grudges against any specific agencies or individuals and would like everyone to submit their work and allow the community to congratulate your creativity or discuss why it fell short. We want to help this city grow in the national spotlight as much as possible and benefit the area similarly to how our flagship, The Denver Egotist, helped put Denver on the map.