MyCancer.com Site - @2eCreative
2e announces a sight launch & award win for their latest work with MyCancer.com:
Oncologists have a lot of reasons to be conservative when it comes to patient care, rather than quickly adopting new technologies and treatments. Patients, on the other hand, are very highly motivated to find the best new options out there, and are often persuasive influencers of their doctors. So when asked by our client, Caris Life Sciences, to promote their newly enhanced molecular profiling service, Caris Target Now, we proposed a campaign to educate consumers about options in their treatment in order to support adoption of this new technology within the oncology community.
The site, along with physician-targeted campaign Think Biomarkers, recently won gold in the 2012 Diagnostic Marketing Association Creative Communication Awards. We encourage anyone whose life has been influenced by cancer -- fighters, survivors and supporters -- to explore and share MyCancer.com.
Some solid healthcare work from 2e on sites that seem to be very content heavy; they manage to present the information in a non-overwhelming fashion that doesn't rely on sappy stock imagery either.
We look forward to see more of 2e's website work down the road - in the meantime, what have you and your team been up to lately? We'd love to see your latest website launch.