• Missouri's Largest Company by Revenue Might Not Be What You Think...

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    This is a little more business-focused than our usual fare, but if you throw logos on a map of the states, we'll probably push it out there. Plus it's also good for agencies to know who they should be keeping their eyes on when it comes to new biz dev.

    Via

  • Now Hiring: Freelance Graphic/Web Designer - @CTYPulse

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    CTY is hiring: Freelance Graphic/Web Designer.
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  • Now Hiring Locally: Digital Marketing Manager - @ReedElsevierHQ

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    Description:
    The successful Digital Marketing Manager will be an expert in interactive marketing and campaign automation, collaborating with product marketing managers to create, launch, manage and optimize digital campaigns, including the development or updating of any new lead generation assets such as landing pages and forms hosted in Wordpress and Adobe Campaign.

    See the full details

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    *Note to Agencies: The 'find a job' link is the most clicked-on area of our site by readers.*

  • The Brewing Process of @Budweiser Vs. @PerennialBeer Shown in .GIFS - @STLPublicRadio

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    The methods for brewing beer are always pretty similar. You make the wort; add hops; allow the yeast to ferment the sugars; then carbonate and bottle the beer. But a brewery that makes 15 million barrels a year (like Anheuser-Busch’s St. Louis brewery) looks very different from one that makes a couple thousand barrels (like Perennial Artisan Ales’ microbrewery in south city).

    Anheuser-Busch’s St. Louis brewery is one of the largest breweries in the world and makes Budweiser, Bud Light, and about two dozen other brands. Perennial is just three years old, but its barrel-aged imperial stout, Abraxas, has a strong following. Here are just a few ways the breweries make beer differently.

    Click image to view .gifs.

  • Now Hiring: Content Marketer - @TheArlandGroup

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    Description:
    The Arland Group is a creative agency looking for a smart content marketer to develop amazing words and ideas for our client-base of Fortune 500 companies and start-ups. Your job: Write short and long-form content for all platforms, including social media, blogs and websites. Our clients hire us to brand them, not to fill up their messages with keywords. Everyday, you will tell stories of why our clients are unique.

    See the full details

    Please Note: You must become a member to see jobs posted within the last three days.
    *Note to Agencies: The 'find a job' link is the most clicked-on area of our site by readers.*

  • New Chicago-Specific Ad Campaign Positions St. Louis as a Weekend Whore

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    We tweeted recently about how we haven't seen or heard of any current tourism campaigns for St. Louis (or Missouri) that are on par with Coloardo's recent campaign. Granted, we don't have the majestic mountains or outdoor sports enthusiast-draw that Denver & Colorado have, but we do have enough history, culture and contemporary attractions that can provide enthusiasm and attraction to our fair city as a "must-visit". Ideally, this should sound thru our state & city tourism campaigns and come-off authentic and passionate.


    This image of the arch partnered with the copy specifically leaves us befuddled

    Unfortunately, our questioning has been answered with another Chicago-targeted St. Louis tourism campaign called "Weekend Quickie". Why we're targeting just Chicago specifically stems from what must be a purely logistical/financial reasoning because, plainly, Chicago has the 3rd highest population in the country. And how should we appeal to this massive metropolis? By painting St. Louis as a whore that you visit for a weekend and leave without a second thought. Granted, we understand the wordplay and intentions behind the campaign, but there's no denying that the entire thing is attempting to be disgustingly trendy and feels downright shallow. The print ads (that will run on commuter trains) mix Cialis style couples with photos of city attractions and the most cringeworthy and nonsensical headlines possible.




    The website itself is a parody of Tinder, whereby attractions are presented to you and you either slide them to the left or right depending on how appealing you find them. First off, we can't imagine anyone in their right mind actually getting an account for this, much less communicating with what we're guessing are robotized, automatic messages.



    Is this really the image we want to be portraying, if even in a tongue-in-cheek sort of way? Trust us, we're the last ones to be offended by intentional controversy in marketing but only if it's clever or smart in some way; we will always be offended by dumb advertising that represents our city like this.

  • Vacant Not Blighted: Revitalizing Detroit

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    Here's a snapshot of a situation that might seem vaguely familiar to some of us in St. Louis.

    Detroit is facing enormous challenges with an abundance of vacant and abandoned buildings in the city. Demolition is a necessary part of moving the city forward, but Detroit can't just demo its way to revitalization. Here, individuals on the ground in Detroit show that through strategic preservation and rehabilitation of commercial and residential structures, you can change the dynamic one building at a time and demonstrate that just because it's vacant, doesn't mean it's blighted.

    Via

  • What is Bayhem?

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    Here's a really fun look at “Bayhem” — Michael Bay's style of camera movement, composition and editing that creates something overblown, dynamic and distinct.

    Michael Bay - What is Bayhem? from Tony Zhou on Vimeo.

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