Will Ferrell & Zach Galifinakis Occupying Kiener Plaza at 6 p.m. to Campaign/Promote Movie

Pretty clever movie promotion idea as Will & Zach hit up some midwestern cities to promote their new movie, "The Campaign".

St. Louis mayor Francis Slay is set to proclaim July 17 "Will and Zach Day," and St. Louis sports stars will rally the crowd before the two pretend politicians start shaking hands and kissing babies around 6 p.m.

In "The Campaign," opening Aug. 10, Ferrell and Galifianakis play two very different gentlemen from North Carolina, both of whom are hoping to become president.

Via