St. Louis Zoo: Sea Lion Sound - @AdSavants

Stop trolling Egotist. Your momma raised you better than that.

They submitted it to us. We wouldn't of posted about it otherwise.

"Wouldn't of"?

We understand that it's hard to us proper grammar. So, if you're going to go to those sort of lengths to post shitty commentary on your blog, it would pay off so much more if the grammar and syntax was actually correct.

It's not bad work per se. It's just... unremarkable. Some might consider that even worse.

Look at all the fucks we give.

I am neither a savant nor an egotist, but I think this an effective ad. However, I believe the real issue is not the creative merits of the spot, but why an institution supported by property tax dollars from the residents of St. Louis City and St. Louis County needs to advertise at all, since admission to the zoo is free. I would understand the efficacy of advertising new attractions if people who did not live in the City or County were charged an entry fee. Then the ad could lead to a potential bump in gate receipts from the folks living in outlying counties in MO in IL who might plan a destination vacation to see the new attraction. But people visit the zoo because it is a great institution and because it is free. Displays and signs at the zoo can help them find the new attractions once they are there. They don't need an advertising campaign to influence their decision.
Personally, I would like to zoo and all the cultural institutions supported by the property tax dollars of the residents of St. Louis City and County free to those residents and then charge a modest entry fee to everyone else. Then they could advertise like crazy to drive up the gate receipts.

Or maybe they just put out an ad to show everyone the cool new things the Zoo is doing with said tax dollars, like an underwater tunnel for up-close sea lion views.

So the one local agency that submitted their work in the past three weeks, and you take a smug little shit on them, Egotist? Real fucking classy.

"Good try Ad Savants...but it was no compilation of Mr. Wizard one-liners! Now that video is truly remarkable."

I'm sure other shops in town are now jumping at the chance to let their work get batted around by bitter, anonymous hacks. Better increase your server size to handle all the coming submissions...

Too bad the new sea lion exhibit wasn't promoted by a letterpress event on Cherokee Street. Egotist would be sprouting a massive ego-boner.

Thanks for reminding us that St. Louis loves to promote mediocre work! Until we're able to change our mindset and love any piece of shit that any agency puts out a press release about, head on over to AdSaint.

Mr. Wizard was a total dick though.

Say what you will about AdSaint, but at least they are up front about who is involved in the ownership and administration of their site, and their articles carry bylines.
It is easy to take cheap shots from behind the cover of anonymity, for you can mask your own agendas and deficiencies.
A tirade of profanity-laced nonsense in response to this reasoned observation is no response at all.

Missed this. Try not to look like childish morons, Egotist. The responses given were pretty lame, and clearly happened largely because there's no name attached to them.

The TV spot was SO much better than most local ads, let's be honest. It was kind of cute. Good job, Bennie! Although your reaction was a little underwhelmed...
The only complaint I have is the typeface of the headline (we can have "whimsical" fonts that aren't hideous) and the leading between the headline and byline could be decreased to keep text out of the water. Small, prefencial issues. Not worthy naming names or insulting people.