While we're definitely not the target audience for a NASCAR app, we can be open minded about new technology that tries to connect with those who are fans of the sport (or is it 'pastime'?) This app puts you next to driver Kevin Harvick as he floors it around the track.
It's sort of interesting and claims to be the first of it's kind, but we've seen other 360 degree videos before - perhaps it's the first one to be bundled as an app experience? Fans will dig it most likely, but we wonder what the strategy is behind a literally one-time-use app?
Desktop Version and future videos available at:
Here's some insight from Cannonball:
Our goal was simple: Give fans a racing experience that's the absolute closest thing to the real thing-- and let them control of the view. As part this season's NASCAR "Start You Engines" program, Budweiser is giving fans an inside look of what it's really like to be inside the Budweiser #29 car driven by Kevin Harvick-- at 190 mph. This unique app is now available in the Apple App Store both for iPhone and iPad (https://itunes.apple.com/us/app/bud-360/id630996199?ls=1&mt=8), Cannonball worked with Budweiser to introduce the first of its kind... a 360° look inside and outside of the #29 Chevrolet SS at real race speed. Kevin Harvick does the driving and users control the camera in their hands.
While the application is cool on a laptop, where you control the view with your mouse, it's exceptional on an iPhone or iPad.
The Bud 360° app uses a proprietary surround video technology developed by Dutch technology team Yellowbird. Yellowbird's technology takes video from five independent video sources and combines them together into one video. For this challenging shoot special rigs were designed for inside and outside of the car by the film crew in conjunction with the Richard Childress Racing team.