Colored Pencil Art Installation @2eCreative - Simon Lam

We believe this might be our first agency art installation that we've ever received in our time here. And, after looking thru the submission and seeing a simple yet creative idea executed by a local designer, we hope it's not the last. This sort of self-motivated, artistic creation is something that should motivate all of us to stretch out of our comfort zone (which most likely involves anything digital) and to actually do something with our own damn hands.

Thank you Simon for remembering that graphic designers are, at the core, multidisciplinary artists.

I started this project by selecting an area where the piece will be displayed and I ended up choosing the hallway that connects the creative wing with the production room. Then, when I started to think of materials, I liked the idea of bringing back a somewhat forgotten and basic tool like colored pencils and juxtapose them against all the technology around that area — computers on one side and printers on the other.

The spacial connection along with the flow of that space inspired me to designed a piece that serves like a visual representation of the said flow. People are encourage to use the colored pencils and, if wanted, reposition them at will. With time, color combination will start to shift, and depending on the usage frequency, the length of each pencil will start to evolve as well, making the piece a ever-changing installation.

Thanks to Jason Dakis for creating the beautiful wood base and for drilling 2040 holes!