St. Louis Creative Companies @4orceDigital & @CoolfireMedia Making News

4ORCE adds Clients & Hiring 20 Workers:
The St. Louis-based digital creative agency 4ORCE today announced plans to add more than 20 new jobs this year “Most of our jobs are social media experts, technology developers and digital strategists,” President and CEO Dan Curran said. The company has about 30 employees currently, six that were hired in the past eight weeks.
4ORCE’s new clients include Post Cereals, Save-A-Lot Food Stores and Cepia, parent company of Zhu Zhu Pets and Xia Xia.

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Ahem, it goes without saying that the St. Louis Egotist is the premier resource for all your job posting needs.

Downtown Startup is Making it's Mark:
Ten years ago, Jeff Keane, who was then 35, started a production company to design and produce corporate videos, television ads and websites. He rented office loft space on North 10th Street in downtown St. Louis. He called his company Coolfire Media. He had two employees.

He chose a downtown location for a couple of reasons. He liked the urban ambience. Also, he wanted to be close to his clients. In those days, when people connected to the ad business spoke of clients, they meant Anheuser-Busch. In fact, the brewery was one of Keane's major clients. That wasn't surprising. He was an alum of Busch Creative Services.

But he was constantly expanding his client list, and by the time the brewery went into a cost-cutting mode, Coolfire Media was no longer dependent on the brewery's largesse. Instead, Coolfire Media was growing, bubbling along under the radar.

Read full article by one of our local heroes, Bill McClellan.