NEWS
Behold! American Patriot Beer - St. Louis' Newest Crappy Beer Company
Before we get into this, we need to issue a disclaimer: we're still not sure this actually a real thing. We're going to treat it as if it is an actual new beer by a new beer company, but we wouldn't be surprised if either the Onion or the Daily Show is somehow tied in to all of this. That being said… St. Louis has a new beer that all us Americans can finally be proud to drink instead of drinking that shit those goddamn foreigners bought a few years back.
That's right motherfuckers, American Patriot Beer, this shit ain't foreign.
American Patriot Brewing company, out of St. Louis, Missouri has started production on their flagship brew, American Patriot Beer (which is actually contract-brewed in Wisconsin) aims to become the new contender of 100% American Shit Beer (American Pale Lager) fighting against the other shitty local beer Kräftig and the east coast king, Yuengling.
Watch some of these beautifully original spots with perfect audio.
We'd like to continue introducing these videos, but there aren't enough words in the dictionary to accurately voice our collective incredulity.
All of these spots have been executed by what appears to be the iStockPhoto of local boutique ad agencies, New Standard Creative Agency.
What do you think? Is it campy enough to garner a following, or is it the exemplification of what's wrong with this country?
Read the AdAge article.
Read the Post Dispatch article.
Check out the American Patriot Beer website.
We leave you with an excerpt from the video descriptions, that we can't imagine in any other voice than Will Ferrell's: It took us three years to develop this beer. It has a crisp clean taste we know you will love. We are proud Americans who love this country and love this beer.
When the largest brewer in America was purchased by a foreign company we decided to do something about it. It took three years to develop this product.
We believe you will, too.
Comments
What a n insanely rude post.
Damn... you're right. This is all excellent work for an amazing product.
This excellent work was highlighted by an equally excellent article. Bravo, motherfuckers.
You're right, it's not amazing content like posting about Oreo campaigns a month and a half after they're newsworthy. That's some real ground breaking blogging.
Well, the ads leave a lot to be desired, but a little background research would have greatly improved the article. The beer is being brewed in Wisconsin because John (Beal) couldn't find any local breweries who could work on the scale he's shooting for. There are several other breweries around the country who are under contract for overage, if/when sales volume gets larger than the Wisconsin folks can handle.
I can't recall Kräftig making anything like the big media push Beal is, and I'd venture to guess his sales will probably be better than theirs because of it.
Whether or not it's the trendy thing to believe, a lot of people in St. Louis (and beyond) were pretty pissed off about the InBev buyout and swore off AB products. Ad commentary aside, I'm not going to fault a businessman for tapping into a market when there's an potential opportunity. (Forgive the pun.)
Haven't tasted the beer yet, but even if it is shitty, it would hardly be the first product in this country to be sold purely on the basis of patriotic nostalgia.
If ever there was a campaign custom-made for heavy rotation on Fox News, this is it.
Is it just me or does the guy's voice change in every ad?
I think a better financial-investment would've been in some of the forward thinking, STL-brewed craft beers that actually have the potential to bring St. Louis into a new era instead of trying to rehash the glory days of Budweiser.
But hey, it's a free country.
This beer great. My new favorite forsure.
Has anyone ever put so much effort into marketing a gag gift?
Idiot beer
the beer taste nasty
I have enjoyed drinking Patriot Beer and we used it in a promotion party for creative inventors and other business people. We set the mood as being we are Americans and as such we should apply our business skills in a creative manner and then take action on our plan. We all know we think things to death and do not act quick enough and as a result, most people go to their graves with their music still inside them.
Today we have a great problem with unemployment and so many people looking for a job or seeking ways they can get continued welfare or continual unemployment checks. The government has repeatedly thrown money at these problems only to create more problems. If we look at our education system, it is designed to get you a JOB. Which could be looked at JUST OVER BROKE. In other words, your employer pays you enough to keep you around and U work just hard enough to not get fired. Our party was a success, the beer went over great AND I AM A PATRIOT.
Anyone tasted this stuff? Its foul. Drink a real beer like Schlafly. Yeah, its made in America do, but it doesn't suck.
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