Here's a nice approach for a liquor promotions client that involves multiple forms of mediums, yet without coming off very cheesy or forced. We love the local spotlight on All Along Press that this provides as a side campaign as well. Big ups to Boxing Clever for keeping the creation of all the elements in this project local, 'cause uh, you know… fuck the coasts.
To promote Woodford Reserve’s Manhattan Experience cocktail competitions, Boxing Clever partnered with local print shop All Along Press to create a series of limited edition posters for each event. Twenty designs were created, one for each city hosting an event, with a short run of just fifty posters each. Woodford Reserve bourbon is crafted by hand in small batches, and was proud to partner with other artisans who value authentic craftsmanship. Our friend and photographer extraordinaire Brian Cummings was kind enough to capture some great footage.
Beautiful work here by Mr. Cummings - it's nice to see some more video portraiture from someone who has done a great job with still portraits in the past.
Our only gripe with the final pieces are the possibly uncontrollable color difference between the final posters and the digital components, like the Facebook Page. The printed pieces feel much more saturated and "bourbonized" in comparison to the digital representation. Also, the type "MANHATTAN EXPERIENCE" is off (to us) in either typeface selection and/or placement; we'd love to see it integrated above the skyline and less opaque. Otherwise, this is some beautiful and effective work that makes us want to drink manhattans all night long.
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