Rodgers Townsend quietly released their website yesterday with a single tweet, and before you knew it, the news was spreading like wildfire. For good reason - it's a fairly refined aesthetic instituting a randomized grid system that seems to react almost intuitively to the user. It's a very unique agency website experience that speaks well for the company and moves them away from the previous Flash-heavy beast from before.
Here's some insight on the project from the VP of Digital Communications, Josh Hogan:
• The general theme is that we feel our clients size us up based on the output of our work (as they should). So instead of focusing so much on telling them how great we are, we decided to just make the whole site a window into what we do.
• The randomized grid system is a new take on an older concept that helps demonstrate a variety of our work with minimal clicks, and encourages the more right brained experiential visitor to explore.
• Though we decided not to pander as much to the less creative visitor, we did implement a more standard navigation in the header for those we felt might not be willing to dive in and embrace the chaos.
• Our work is a fairly fluid experience where you can filter by medium (we find that helpful for our clients often) though we do like to show our work as a more integrated portfolio when possible.
• Taking a more relaxed, and organic approach to the blog this time around. We are encouraging any and all of our employees who have a post, to share it, and we'll load it. Some might be really brilliant, others might be more micro-blog-esque, either way, it's a good way for folks to guage our general company climate, and give us some content to syndicate socially. We'll start pushing those posts out with more regularity soon.
• We also decided to have a bit of fun with instagram's API and integrated our own RT feed in the mix.
Yes.. The mobile site is just around the corner, though we did take special note to design and program the site so it can be experienced on a mobile phone and tablet (no flash etc) in the meantime.