We've take a bit of a detour here with our typical Local Music Video spotlight to show the work of a local director with californian band Run Things in their new music video for "Dumb in the Sun".
Here's the director on the making of the video:
"Over a series of late-night talks with band-member (and creative director) Gregory Shadwick, we outlined the concept: There would be a car; a quintessentially Californian setting (to start off), a body to transport the girl through the dream, glass, reflections, and smoke & mirrors. We made a treatment that was green-lit by their label, White Iris, and production began."
After a few days driving around L.A. capturing palm-lined boulevards, sun & surf, I returned home to St. Louis for principal production. We first secured the gifted NY photographer Andrew Cutraro as D.P., and (after watching many a Rainer Fassbinder film) I found model Carolyn Roseberry, who was the exact vision of what we wanted. Motionless but deeply expressive. Empathetic and cold at the same time.
"We shot it indoors over three days at Cummings Studio in downtown St. Louis.
StL native Jonathan Lutjens did the compositing and 3-D effects. We found that multiple exposures gave us a surreal look that made the dream tactile— and the bird’s-eye 3-D scenes became the most surprising contribution."
"Finally, Lewis Pesacov (Best Coast, Fidlar, Fool's Gold), L.A. based producer/composer signed on to do sound-design for the epilogue and prologue.
He brilliantly repurposed elements from the track to create the foreboding sonic mood of the intro, and quasi-planetarium muzak of the outré."
Visit his tumblr page for some lovely behind the scenes shots and process of the captivating and otherworldly video.