Geile/Leon Marketing is a self-described "Integrated Marketing & PR Firm with some serious branding experience." With that kind of industry-speak combination, we were a little on-guard before checking out the submission notifying us of their site re-launch:
Geile/Leon unveiled a fully redesigned website (geileon.com) built with a "mobile first" mentality, as well as being retina-ready to provide enhanced content for users with HD screens. The agency wanted to deliver a cleaner UX with an easily digestible hierarchy of content to display services, featured work and case studies and a true representation of company culture.
With an emphasis on minimizing introductory content, showcasing the work on the front page and a minimal, responsive layout - we have to call this site redesign a definite win. It may not be entering any new frontiers of user experience or design, but it is simple and calculated in what it is trying to communicate. And we really respect that.
In an age where the tendency is for agencies (and especially PR firms) to over-explain and create completely superfluous content, G/L uses a keen sense of editing; never letting the site become hampered by overwrought ideas or case studies.
The local marketing agency with one of the muddier names to pronounce (GUY-EL LEE-ON as they've pointed out on the About Us page) has definitely taken a step forward into getting their name a bit more recognizable amongst the industry and future clientele they're sure to attract with their clearly communicating site.
Check out more on their blog post here.