Budweiser went to Prescott, WI this past Labor Day to help commemorate the town's local grocer that is much loved by the community. The grocery store decided to purchase a plot of land in order to give back to the people, so Budweiser decided to bring the Clydesdales and a lot of beer to get the party going.
Oh, and they also made a world-record, 52-foot long bratwurst just for the hell of it.
On Labor Day 2013, Budweiser went to Prescott, Wisconsin to join Ptacek's IGA in hosting an event to help build a community park.
The independent grocer has served the Prescott community for the past 101 years. To give back, they purchased a plot of land to establish a Prescott public park. Last year, to celebrate their 100th anniversary, they grilled a 52-foot, world record-breaking brat in their parking lot. This year, they aimed to triple the size and create a big event around it to bring the whole community together and raise money for the park.
To support the Ptacek's IGA efforts and the community, Budweiser brought the World Famous Clydesdales.
The event was a huge success. The record was broken but more importantly, the citizens of Prescott came together, took pride in their community, and worked to make Prescott a better place to live.
Here's what Switch had to Say:
"We're pretty pumped to both be a part of this initiative and at how the story
turned out. It is a great feeling to work with clients that inspire you. While we helped break a world record, you will see here that the story is so much bigger.
We think the final product is visually stunning and the story is quite touching. For us, this is what makes all the crazy deadlines and demands in our business worth it. Big thanks to our client Rick Nechio, Route 3 Films and the Switch Video and Motion Graphics team - this was truly a shared vision. Hope you enjoy.
There's no doubt that the final product here is fantastically shot and beautiful with a narrative that is actually appealing, despite the glory shots of a Budweiser moment every few scenes. It's a nice, random story of a giant multi-national corporation trying to regain it's true blue Small Town, USA favor in the midwest… and it seems to be working.