90 Degrees West, the local video production company, who are forever immortalized in the Halls of Ego for this passion project, have a triple threat of announcements this new year. With one fell swoop, they've unleashed a new website, a new reel for 2014 and a new location in Kansas City:
The new studio, opening this week in Kansas City’s vibrant River Market neighborhood, will be led by Executive Producer Lisa Crissman and Creative Director Cody Smith. Both are Kansas City residents, active members of the creative community, and long-time collaborators with 90 Degrees West in St. Louis.
Before relocating to Kansas City in early 2013, Crissman was Account Director at Cannonball Agency in St. Louis for eight years. Smith has been freelance motion designer in the Kansas City market, creating award-winning projects for advertising agencies and large post-production facilities across the U.S.
“We’ve made a major commitment to serve the Kansas City advertising community. We’ve built an inspiring space in an historic building, assembled a veteran leadership team, and have a game plan to provide the same high level of creativity and service in Kansas City that we offer here in St. Louis,” said Michael Rosenthal, managing partner. “But we know it will develop its own personality. Lisa and Cody are strong leaders, and we expect they will venture out in new directions. The markets are not necessarily the same.”
The expansion comes five years after the founding of 90 Degrees West. With both locations, 90 Degrees West now has a full-time staff of 19.
90's new site is pretty basic and almost gets straight to the point of showing off their work without any unnecessary explanation, but they get caught up in the agency model of describing what they do along with some intro copy of why you should work with them. Perhaps though, in this type of market, this sort of thing is unfortunately expected and almost "necessary."
They do throw a little bit of flair into the mix with 3D-animated icons highlighting their process – that we admittedly clicked over and over and over again.
The real meat here is their reel which, as you can expect, is top notch work.
Here's an additional look at a piece that displays KC CD Cody Smith's abilities as well.