It's been a minute since we've heard from the clean & clever creative team known as HLK (HughesLeahyKarlovic) but they're back with a brand new, redesigned website that we think sets a new standard for agency websites. It's completely stripped of any superfluous content or design and focuses squarely on the work and necessary agency information with style and grace. To say we're in love with this new site would be an understatement. It's not that we just like the design or think it's clever, we feel that it's the most relevant solution to how every agency should be addressing potential clientele, employees and the local community at large. We're aware that this is quite the grandiose statement - but we dare you to go ahead and tell us why you think we're wrong….
The only misstep, which is kind of a big one, are the way-too-close ups of the HLK team smack dab on the home page. They definitely left us feeling a bit strange and creeped out. Zoom that sucker out or change up the imagery completely; we're not sure why agencies feel the need to put the people behind the agency front and center.
Aside from that, every single screen of the website is engaging, light, informative and eye-catching. The grey border around the site is also something we haven't seen very much of that helps the eye to focus instead of bleeding to the edge as so many sites today are prone to do.
We love the simple yet original navigation as well.
Designed and developed completely in-house, the site has been in the making since mid-2013 as a new home to showcase our agency's creative culture. In an effort to infuse intimacy and authenticity, we partnered with the talented team at BrutonStroube to create unique video to be used throughout the site -- motion portraits on the home page and header videos for each section of the site and the navigation. We also put a renewed (and much deserved) focus on the work we do by deepening and customizing our case studies to emphasize the role of every discipline in the project lifespan. For an added glimpse into our every day, we created #hlktoday, a social aggregator pulling in snippets of agency life from our employees.
We believe HLK is unique -- fiercely independent to our core with a unique collection of amazing people doing great work on a daily basis. With the new site, we're excited to highlight who we are and where we're headed.
We could probably put up every screen of this website, but we'd rather just have you check it out for yourself and explore. Really great work HLK.
View the site here.
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