Every installment from the PBS Off Book series is just amazing. If you're looking for a short, five to seven minute introduction to today's creative fields, then this series is the one to check out. This installment is on one of our deep loves: Data viz and the organization and presentation of complex data structures.

Humans have a powerful capacity to process visual information, skills that date far back in our evolutionary lineage. And since the advent of science, we have employed intricate visual strategies to communicate data, often utilizing design principles that draw on these basic cognitive skills. In a modern world where we have far more data than we can process, the practice of data visualization has gained even more importance. From scientific visualization to pop infographics, designers are increasingly tasked with incorporating data into the media experience. Data has emerged as such a critical part of modern life that it has entered into the realm of art, where data-driven visual experiences challenge viewers to find personal meaning from a sea of information, a task that is increasingly present in every aspect of our information-infused lives.

PR firm Elasticity has recently relaunched their site with a new design focused on emphasizing their previous work and content as opposed to wielding the design hammer too heavily. Keeping that in mind, they are still the only local public relations company we can think of that has such a strong emphasis on their own personal branding.

There's a wide array of past content they've created which you can easily access through "feed" links underneath their logotype - the only problem here is that it seems to overshadow (and perhaps only initially) the primary navigation off to the top right. As for the content of their brand and the work they've produced? That's up to you decide. One thing is certain: if you're looking for some personality to go with your public relations, Elasticity has that in spades.

Here's some insight on the new presence from Managing Partner (& Director of Rocket Science), Brian Cross:

"The biggest change is that we've moved from the typical "what we do" and "how great we are" type of static content and focused on two areas: case studies and pushing content out of the blog and into the entirety of the site. Our thinking and perspective on daily happenings, popular culture and more are interweaved with case studies and creative thinking we do for our clients. So the site is less about design and more about content. Less "cool" and more "smart" and "relevant."

"...and the occasional panda: http://goelastic.com/panda"

Read more about their new site in their own words.

Description:
HLK, a leading digital agency in St. Louis, is seeking a Copywriter with a minimum of three years of experience as a content writer in a PR / advertising agency environment. Supported by the content strategy team, this candidate must possess skills to research, develop and execute PR newswire-styled articles, as well as other digital content. They will work in close collaboration with the brand management and strategy teams to create written representations of technical data and ideas.

See the full details

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