So basically if you're not going to LouFest this weekend you are so totally L7 that we can't even talk to you anymore and like just don't even want to be your friend.
Lot's of people are seemingly very amped up for St. Louis' first swing at a respectable music festival with a smattering of national indie acts mixed with some of the better local bands in the city. We totally applaud that idea and think it is a great concept to mix the best STL bands with performers who tour around the country. It's also a boon to the scene of St. Louis in that we are very capable of holding a music festival in more ways than one.
We would be lying to you though if we told you that we weren't somewhat skeptical as well. In fact, it seems that St. Louis is so jazzed just to have a gathering of B&C level national acts that nary a negative word has been spoken as to not jinx our hopes for continuing this festival for years to come. We'll make it simple:
- The Concept of mixing national acts with local bands
- The layout of the grounds
- Free Bike Valet (so awesome)
- No Hidden Ticket Fees
- That it's in St. Louis
- That it's in Forest Park
- The Local Restaurants Being Featured
- The Interactive Art Wall
- The Name. LouFest. Seriously. LouFest? It's like you can't come to this unless you're from the Lou, ya'll.
- The Absolutely Atrocious Branding. When we first saw the logo and supplemental graphics, we thought it was a joke. Or a youth submission. That chunky stencil is completely balls, the color palette looks like a daycare, and the supporting elements were made in 3 minutes by the 4th grader down the street. We're sorry but this design is crap and we're sorry if you're the one who did it.
- The T-Shirt Design Competition. (Scroll about halfway down) it speaks for itself.
- We don't totally dislike this but the fact that the brainchild behind the event is not a native St. Louisan can somewhat account for the naming of the festival. No St. Louisan would have ever called it LouFest.
We understand that some of you may be pissed that we're trying to rain on St. Louis' 2-day music parade. We're most definitely not. We love St. Louis. We effing love music. But we will not lose our wits just because the two have finally been combined in something more than the ten bajillionth blues/jazz/country fest.
In the end - you should go. Support St. Louis. Support Music. Support all the good things of life. But, if this is a success, just remember, we're stuck with the hokey sounding LouFest for years to come... and for pete's sake, change the branding.