Remember this Volvo clip from last week that was shooting virally thru the internet like a speeding truck? We hesitated from posting it because you could view it at every other website out there and (admittedly assumptive) thought that it was probably fake. Well, never doubt that the advertising gods still have the ability to amaze, for the WSJ has published an article stating that it was in fact real.
“The stunt is real and is performed in just one take,” said Anders Vilhelmsson, public relations manager for the Volvo Trucks brand. “It’s a daring stunt but we had full control. There was never any real danger involved.”
Van Damme, 53, was hooked to safety lines that aren’t visible in the film, and each foot is on a small platform that was built on the trucks’ side mirrors.
This isn't the first time that Volvo has pulled off a somewhat death-defying stunt in order to advertise their trucks. Here's one from last year where a high-liner crosses the gap between two speeding trucks before having the rope snapped by a tunnel. The editing in this one is a little bit trickier, but we appreciate the refined daredevil aesthetic they are going for here.