The St. Louis International Film Festival starts today and runs for the next 10 days all throughout various viewing locations around town. To create anticipation for the festival, Coolfire was tasked with creating a trailer that adequately promoted the event and it's theme of 'Light'.
“The team explored what film means to us individually, and what film is capable of doing on a larger scale,” said Preston Gibson, Editor/Motion Graphics Artist at Coolfire Media. “We discussed themes like truth, illusion, exploration, and the dualities inherent in them. Film is a way of exploring these themes, of telling stories that reflect our humanity”
“We used light—the very thing that makes film possible—as a metaphor to tie all these themes together. In that way, this piece is both about the qualities film, and about us and our experience as film-goers and filmmakers.”
No doubt that this trailer is quite visually stunning and beautiful – in fact, we actually wish that it were a bit longer. We're not sure what's being communicated early on in the script by the philosophical youth and given more length and longer scenes, we think the emphasis on light could've gotten us to goosebumps-level. Regardless, it sets the tone beautifully for the film festival and creates the desired anticipation levels.
Produced by David Johnson.
Motion Design/Animation by Preston Gibson, Mike Kuhn & Patrick Vaughan.
Original Music/Sound Design by Brent Johnson.
Voice Over by Ella Johnson.
Copywriting by Mike Kuhn.