If you've been to ArtCrank the past few years, it's quite apparent to the casual observer that the poster party for bike people is part of a much larger weekend long series of bike races taking place all over the city. The Tour de Grove is the key event in this series since it's Part of the prestigious USA Cycling National Criterium Calendar and the USA Crits Championship Series. This is also an especially important part of promoting cycling culture in our city and state since Jay Nixon decided to take a shit on the Tour of Missouri a couple years back.
Brian Cummings, who we're all quite aware of as a photographer, also has some nice design chops which he was able to flex with this years graphics package. Along with this event design work, Brian and a whole gang of creative professionals produced an overview video that showcases some of the talent, community and overall vibe of last year's event.
Brian Cummings Photography/Rokitmul Design has been happy to be a promoter, as well as art monkeys for all the event graphics. This year's look for the races focuses on some of the returning pro racers. Missouri's very own Brad Huff of Jelly Belly P/B by Kenda was kind enough to lend us his face to be this year's poster child.
During last year's event, we directed a promotional video highlighting the cyclists, neighborhoods and the races. This project came about by the volunteer spirit of a group of hard working creatives wanting to do something because it was there. I believe we had our first meeting on a Wednesday and shot it on three days later. No budget, just a lot of gumption.
Thank yous go out to Chad Harris and Matt Murphy for assembling their army to attack this beast. Big props to producer Blaine Deutsch. Special thanks to Kevin Kelly of Anti-Agency for connecting all of the players and capturing some beautiful shots. Additional camera assistance by, Derek Feldman, Jeff Daniels, Ryan Doris, Paul Nordmann, Hannah Harris, Cameron Mcarthy, Brian Mohn. Sound engineering by David Kernis. PA & Editing by Brittany Accardi.
Also, thank you to Big Shark Bicycle Company, Jelly Belly P/B by Kenda, Vanderkitten, Atomic Cowboy, ArtCrank, Spoke STL.