ALL HAIL THE BLACK CROWN! ALL HAIL THE BLACK CROWN!
AB/InBev is looking to make yet another big comeback with the release of the new Budweiser Black Crown since people long ago realized that micro brewed beer tastes much better, is branded much more interestingly and gets you drunker quicker. This release comes fresh off the heels of the grossest damn beer they've ever released - Bud Light Platinum. Apparently, instead of trying to figure out how to make tastier beer, they've decided to just get us all drunk much, much quicker by raising the alcohol content to 6%. It'll git you drunk.
But with every new release, we also get a chance to take a look at a brand new graphics package - which is actually much more interesting (sort of) than whatever's inside the bottle.
*Love the black sweat on that last image.*
Budweiser Black Crown is the culmination of the yearlong "Project 12" initiative, in which the brewer challenged its 12 brewmasters to envision "their own unique version of one of the world's most iconic beers." Six of the 12 recipes were brewed for national sampling. And after 25,000 tastings nationwide, Los Angeles brewmaster Bryan Sullivan's recipe was chosen as the winner.
"People respond really well to Budweiser Black Crown, which has a little more body and color and a touch more hop character than our flagship Budweiser lager," Sullivan said in a statement. "Budweiser Black Crown is a great beer, and it is a thrill for our whole brewing team to see it launch with a Super Bowl spot."
"This is the beer that consistently drew the best feedback, and overwhelmingly so," said Rob McCarthy, vice president of Budweiser. "We've set our sales-to-retailers date for Jan. 21, so we're fully ready for sales on Super Bowl Sunday."
God. It feels so goddamn corporate. Has Budweiser forgotten that they're making beer? It's beer, people. And your beer tastes especially like water. You make party water. Stop being so serious about it. To be honest, they lost us when they killed Spuds.
Oh, here's an infographic.
If you think the new packaging is just a trend and an attempt to gain ground with a new market, you're wrong. Dead wrong. That's why they've decided to turn four more beers black as well.
Here's label comps courtesy of BeerPulse.com which have received label approval: "Though a label approval does not necessarily mean that a company will release the beer, that ends up the case 99% of the time."
All we're saying is that Black Light better live up to it's name and come up with some trippy ass, psychedelic advertising.
This has been another installment of Egotist Beer News.
We'll keep you posted when American Patriot Beer releases their new White-only line of beers.