AAF- Ad Club St. Louis will host this year’s Creative Symposium, Thursday, October 13 at the Sheldon Concert Hall. This year’s event, promises to be an in-depth professional development opportunity for those involved in all aspects of marketing communication. Presenters from the industries’ top-flight agencies will discuss topics from both traditional and emerging media with additional time allotted for questions and answers.
Three speakers are scheduled to present their agencies’ behind the scenes tactics on noteworthy campaigns for their clients.
Dayna Dion, Partner, Cultural Strategy Director with Ogilvy-Chicago, the largest advertising agency in the world, will present their work from an international campaign for Kimberly-Clark’s product “Kotex.” It will highlight strategic research which led to the creative campaigns in Australia and Southeast Asia. In addition, Dion will share research and rules for “Kotex” in North America, which prevented the “V” word from being used. John January and Tug McTighe will present, “Jedi Copywriter or Everything I Need to Know about Advertising I Learned From Star Wars.” January is Executive Creative Director at Sullivan, Higdon and Sink, of Wichita, Kansas. That agency’s clients include: Borden Cheese, Blue Rhino propane, Cargill American Century Investments and Pizza Hut. McTighe is Vice President, Creative Director at Callahan Creek in Lawrence, Kansas. He works with Sprint, Toyota and Children’s Mercy Hospitals. January and McTighe are friends and co-workers and are known for hosting American Copywriter, one of the first and most popular advertising themed podcasts. They both have won numerous awards in the advertising industry.
Sean Donohue is the Vice President Directive Director of Threadless.com. The designs on Threadless products are sourced from ongoing open-call for submissions from a worldwide community of artists and designers. Once submitted, the community of over 1 million members cast votes which helps decide which designs go on Threadless t-shirts.