This is by far the most painfully awkward and cringeworthy agency holiday promotion that we've ever seen. The 2e Creative crew decided to set up some strange mixture of choose your own adventure and reworkings of songs *not necessarily popular songs* to welcome you now that you're "dead"….

Okay, whatever, we can handle that. Until we started watching the videos… we'll let the content speak for itself. It's like a talent show straight from a mundane & socially uncomfortable hell.

Also, no design/creative department?

What brought us to the television and to the edge of our seats was just baseball. It's the best kind of baseball: the baseball you don't see coming. We spent the winter and a good part of the summer wondering who could stop the Phillies, Yankees and Red Sox, with the Northeast Corridor heavyweights dominating coverage and spending.

But like an undersized horse coming on in the home stretch, the Cardinals came to the fore. Who saw Freese coming? Craig? Motte?

It's the best thing about baseball, isn't it? You spend all this focus on the teams and the players with money, and yet when the roulette wheel stops it is David Freese batting against Neftali Feliz on a 1-and-2 pitch and a 96 mph fastball speeding toward the plate with a world championship on the line. With one swing, a World Series is transformed, and the moment is eternal.

Read more: http://sportsillustrated.cnn.com/2011/writers/tom_verducci/10/29/world.s...