In what is some of the more interesting (and by 'more interesting' we mean 'only') local on local merger news we've heard since oh say… Moosylvania acquiring the Loud Few, Scorch has announced a partnership with Nila & Alex Paradowski.
From Scorch principal, Chris Buehler:
"This past year I met Nila and Alex Paradowski. Their experience in business is something I can relate to and building an agency from scratch is a venture the Paradowskis know well. We immediately connected on the work ethic, dedication and approach it takes to make it in this industry. In our talks, we quickly realized there was an opportunity to combine the Paradowski’s Best-In-Class creative and client service with SCORCH’s innovative social and digital marketing."
I am pleased to announce the start of a great new chapter for SCORCH with the addition of Nila Paradowski as Managing Partner and Alex Paradowski as a Creative Consultant. Their agency experience, excellence in client service and strategic creative are incredible additions to the SCORCH vision."
It's not exactly top secret news that the Paradowski's have had quite the interesting evolution the past few years; spending around $10 million on purchasing and overhauling a new space before unceremoniously letting go of some key personnel, selling their new space and company to Woodruff Sweitzer and moving out to Webster Groves before finally parting ways with the company that held their namesake.
All that potentially messy history aside, Buehler seems excited about the union between new and old and breathing new life into their marketing despite the complicated name; Scorch Paradowski sounds like some sort of cold-war polish cartoon hero. We recommend reducing the tricky partnership naming back to Scorch after the hubbub dies down, kinda like how Moosylvania wisely nipped the puny Loud Few brand not long after acquisition.
Over the next few months we will be making the transition from SCORCH AGENCY to SCORCH PARADOWSKI and our combined vision will continue to grow. I invite you to explore scorchparadowski.com for a taste of what’s coming next as we continue to collaboratively challenge the boundaries of what’s possible.
Lots of jargon on the site, but so far it's devoid of any portfolio. We'll be interested to see what kind of creativity is spurred by this merger and how the Paradowski's second phase unfurls. Much luck wished to all parties.