We love receiving submissions of local startups that have their branding and design work done with local agencies in town. It's clear evidence of news we've seen lately claiming that St. Louis is labeled a tech hub when these young companies connect with a local agency in order to give their offering a defined look.
In this instance we have a startup called Gabbit, which offers high quality phone service to small business, working in tandem with interactive design studio Paradigm.
Gabbit is a new local small business phone provider in the St Louis area. With a contract free model at half the price of large cable & phone providers, Gabbit is the ‘anti’ phone company. Starting from the ground up, Gabbit needed a website to give simple messaging while defining the culture of their brand.
Setting customers free from the large providers, the website needed to convey a simple and light feel. Personable and friendly, the name Gabbit implies a light-hearted, tongue-in-cheek personality. We worked to avoid bulkiness in visuals and content while putting a smile on the visitors face. Refreshing.
Here's a bit of background on the process from Paradigm:
After intake with the client, we were provided a logo and color pallet. They were looking to us to help further define the brand. We first worked to define a look and feel via copy, typefaces (web friendly of course), illustration (done in-house) and photography that spoke to the brand.
Our Creative and Web team worked very closely from the sketch phase onward. Being responsive, we worked to define both small (smartphone) and large (desktop) sizes in tandem. The small size was actually first developed, then large. We finished by handling the responsive considerations in-between. Aside from the initial concept, we jumped to develop and design in browser to make the experience as fluid as possible.
In accommodating the client's need to get to market in early fall 2013, the entire project timeline, brief to launch, was less than 4-weeks.
Paradigm definitely came thru with an appealing solution for a company that has quite a bit of competition from the heavyweights in the industry. The offering from Gabbit seems to be a good for one small business, but it's not exactly the first in our minds when thinking of a startup model. Will companies switch up from the big companies that most likely have their phone and internet services bundled? Who knows. In the meantime, they've been set up with a very nice, clean and informative website with multiple treatments and illustrations to expound upon in the future.
With such a nice execution on the website, it makes us wish that Paradigm would've been able to handle the logo design for this project as well. The chosen mark is fairly uninspiring and boring, with an unnecessary wandering phone cord and poorly kerned Myriad Pro in italics. Thankfully, PNMG minimized it's presence.