Budweiser's VP of Experiential Marketing, Julia Mize, is the only St. Louis marketing professional to make the list of Ad Age's Women to Watch 2014.
Ms. Mize, a longtime A-B employee who took on the experiential role in late 2012, has made it a priority to more closely link the iconic horses to the Budweiser brand. That includes running a sweepstakes when the Clydesdales visit a local market in which the horses deliver beer to the winner's house. Some of the Clydesdales recently went to China, where the brewer used them to celebrate Chinese New Year's celebrations commemorating the year of the horse.
She also manages other consumer-outreach programs, including branded clothing apparel, brewery tours, and venues such as the new 26,000 square-foot "Budweiser Brew House" near Busch Stadium in St. Louis. Ms. Mize also founded a networking and support group for women in the beer industry.