MTV came here recently to check the pulse of what's going on in St. Louis. In return, they gave us this smattering of interviews with some young folks talking about the city and Cherokee Street in particular.
From the STLBJ article:
MTV’s Vice President of Insights Innovation, Alison Hillhouse, recently came as part of a five-person team to St. Louis and studied what she calls “generational innovation” going on in the city. Originally from St. Louis, Hillhouse and her team are charged with understanding millennials and then taking that research back to MTV producers, who then use the ideas drummed up from across the country for show development.
Her team’s visit to Cherokee Street, including Nebula Coworking space and Smalls tea and coffee, reminded Hillhouse of Brooklyn but rawer as innovations in St. Louis are still happening for the first time. The qualitative research found these were reasons millennials found value in St. Louis:
1. The ability to make an impact—a smaller city gave entrepreneurs the chance to make a significant change with programs like “Sloup."
2. Space, budget and freedom to experiment: There’s space to try and fail at projects in “beta mode” while living for a low cost.
3. The city is a blank canvas: Abandoned storefronts, warehouses and cheap, old homes offer a space to revamp.
4. The emphasis on community: People are nice here — plus the city is small enough to get connected to many of the creative movers and shakers.