In a great move that takes us back to when we all first started getting into this heartless industry, local agency Boxing Clever has introduced to us Boxing Clever Records. The reason it takes us down memory lane is because we can imagine having a conversation with our graduating classmates about how we'd one day create a killer ad agency and, what the hell, maybe we'll start our own record label in the agency even though it doesn't make sense?
We applaud BC for keeping the hope alive and creating an entity that doesn't have a product sneakily behind the entire effort. These self-started ideas are definitely the road all creatives (& agencies) should be looking at in the immediate future. It's high time we started applying our creativity to our own, self-funded projects.
What inspires an ad agency to create its own record label? For St. Louis’ own Boxing Clever, it’s simply a love of music. It’s a passion project that showcases design and the diverse (in some cases, snobby) musical tastes of the entire team. Boxing Clever Records launched its first release this week, with five more to come over the course of a year.
Agency ECD Jim Harper created the overall visual style of the label and fashioned the look of all of Boxing Clever Records’ collateral. The agency art directors each get a turn to share their considerable design talents on a release.
Pressed on classic 7-inch vinyl in a limited run of 500, each release features one song by two emerging artists. The first pressing spotlights Chicago’s energetic indie rock performers A*Star and the dark wave synthrock of UK-based Blindness. Boxing Clever CD Jake Houvenagle contributed the design of the first release and STL’s All Along Press produced the letterpressed and silkscreened packaging. Enter boxingcleverrecords.com to see upcoming releases, killer design, merch and a custom record player listening station.
Very nice documentary short about the people involved with (re)creating the peabody bears for an additional entrance to the recently reopened Peabody Opera House. The desaturation and moody soundtrack work well to communicate the intense physicality behind such a demanding art form.
This is the story of how two sculptors turned slabs of limestone into two majestic stone bears. Commissioned for the renovated Peabody Opera House in St. Louis, MO, the two bears were modeled after the original sculptures that have resided at the main entrance since 1934.
The sculpture project was overseen by 3Dimensional designer Hector Caiazza and master sculptors, Chris Cassimatis and Jeff Metz over the summer of 2011.
Currently, the bears live at the secondary entrance of the Peabody Opera House for the public to enjoy.
Credits Edit: Brittany Accardi
Sound: David Kernis
Music: Brittany Accardi, Lance Thomas
PA: Monica Heitz
Second DP: Derek Feldman
Direction/Production: Brian Cummings
Even though we're still recovering from the last Kegs With Legs, we thought today a perfect day for announcing the next one taking place, as always, on the last Thursday of the month.
If you've never made it to a spring break, now's your chance to. Never mind that's it's nowhere near spring, it's time to start breaking shit.
The Kegs With Legs happy hour (many hours) at rukus will feature:
- ice luge
- flip cup table
- 'frank the tank' beer bong
- jello shots
- those weird test tube shots
- kegs (for keg stands)
- mini pools
Time to go back to college. If even for one night only. God bless America.
Description: Sales/New Business Development. Exciting opportunity at our high-end media content creation studio for an experienced sales professional to:
• Identify and develop new business relationships with advertising agencies, large corporations and institutions, and then grow and maintain those relationships.
• Work collaboratively with our producers and project management team to develop proposals and track the progress of projects to ensure client’s needs are met.
• Contribute to the company’s mission to research, explore and develop profitable and innovative new markets for our services beyond advertising, corporate and institutional marketing/advertising.
Great news for all those young freshman shipping off to uni who want to be a Social Media Manager when they grow up! In all seriousness, UMSL seems to have compiled a list of respectable courses and skill-sets that would well suit a budding marketer much more than any Communication Theory 101 classes that we can remember taking back in the day.
Pair this certificate with a BA in Graphic Design or a Web Dev degree and you're pretty much set to get your first job in the quickly growing startup community developing here.
Consumers are changing the way they communicate with and research brands, and brands are changing the way they promote & engage with consumers. We are embracing these digital technologies to communicate in ways that were inconceivable just a few short years ago.
We are shifting our attention from traditional media marketing to internet, wireless devices, and other digital platforms. Traditional marketing is a thing of the past. As such, today’s marketers must be well versed in many areas including:
• Social media listening techniques and tools
• Web tracking techniques, tools and dash boarding
• Key performance indicators
• Issues of campaign attribution
• ROI calculations
• Ad serving networks and audience measurement techniques
• Mobile marketing strategies
• Content development strategies
• Email marketing techniques for customer retention
• The old “siloed” marketing roles are breaking down. Marketers of today are expected to handle a wide variety of roles including software and analytics.
Odds are good, if you’re like most agency types you’ve said the following: “Man, I really need to update my portfolio…I’ll get to that next week.” Well, whether you’re a seasoned professional, or new to the ad world, REBUS is bringing you the perfect reason to update that old portfolio and get it ready for the next step in your career.
On June 18th, come down to FK Studio for SHINOLA IV: Building a brand called “YOU”!, brought to you by REBUS and The Creative Group. Doors open at 5:30pm followed by presentations from some of St. Louis’ top creative minds. After these quick, insightful discussions, agency professionals from other top local agencies will review your portfolio and offer expertise on prepping that resume, assembling your portfolio, interviewing in the St. Louis area, and most importantly…getting a job.
In addition to access to top industry speakers and portfolio reviewers, your $20 ticket also gets you chance to network with seasoned advertising professionals, check out the space at FK, and enjoy good food and beverages.
This event is great for agency newcomers, long-time advertising personnel looking to brush up on their knowledge, and college students alike, but make sure to RSVP ASAP. The first 25 paid reservations are guaranteed one-on-one portfolio reviews with leaders from some of St. Louis’ top agencies, and space is limited to 100 attendees.
Four Kegs with Legs in and we've officially gone viral thanks to the creative magicians at Bruton Stroube for redefining the studio/agency party. Still don't understand how great this shindig was? Take a little stroll down the popularity sidewalk of the world wide web and you'll start to get the picture.
And many more sites we didn't feel like taking the time to show.
No pressure for the upcoming Kegs with Legs...
*Seriously though - future KwL may not end up on Gizmodo, but they don't all need to be knock-out, slowed-down crazy-fests like last week's. Having 11 Kegs is a good idea though. Take note.*
With one-week and 5% left to go, it doesn't seem too unlikely that PixelPress will be financed, but it hasn't exactly been a sure thing the entire time - incrementing equally with the length of the funding period. This seems about right with how incredibly detailed and expertly planned this Kickstarter attempt has been.
Here's an update from Robin:
• Currently at 95% of our $100k Goal - ends Thursday next week, June 13th
• We'll be at E3, showing off our Pax-Man prototype. We'll have a couple T-Shirts to hand out.
• We did a live stream the other day where we talked about how the Pixel Press platform could be used to draw an entire Metroid game in the future. It's super long but some really cool discussions going on between our team, a video game design teacher, and our community via chat
• We've been enjoying some video and screenshots of Pixel Press and Minecraft from some community members.
• Part of larger St. Louis community video game effort.